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MASG’s successful Event Management track record is always a tough act to follow! MASG has a growing reputation for providing security to Local Council events, regional festivals, broadcast concert events, street festivals as well as some of the largest Festivals in Victoria including the Melbourne Festival, Melbourne Music Week and Moomba Festival to name a few.

Planning for all our events commences with a robust Risk Management Plan and Event Emergency Plan ensuring the public’s safety is our number one priority. Our uncompromising service is based on our cumulative experience approach delivering everything from.

Our experience is unparalleled in the following event security services:

  • Major event security.
  • Customer Service & Security Officers.
  • Safety Officer in a Place of Public Entertainment.
  • High end electronic security screening and scanning.
  • Vehicle and Bag inspections.
  • Age verification.
  • Barrier entry control.
  • Pedestrian trafic flow.
  • Ticket and Turnstile operators.
  • Responsible Service of Alcohol management officers.
  • Traffic Management officersSecurity overlays.
  • Mosh pit management.
  • Crowd management.
  • Incident response and management.
  • Reporting risk issues.
  • Ensuring public safety.
  • Finding and returning the occasional lost children to their relieved parents
  • Crowd density management and mitigating crowd crush scenarios.
MASG has always been driven by a desire to not just follow the industry benchmark for service delivery but to reposition it higher by our constant innovation in process and early adoption of technology.

Having a special professional affinity for both major and regional events we have developed processes for ensuring optimum service delivery.

Our Standby Replacement Guards system ingeniously utilises the existing security personnel roster to maximise the number of starting guards thus ensuring the optimum number of guards at every event without compromising the client’s operating budget.

Similarly, our Duties Statement Card individually constructed for each static position at a major event, ensures that security officers not familiar with the post or its requirements are instantly proficient in executing their duties and being productive team members.

It’s our customer service approach coupled with event management expertise that makes M.A. Security Group a leader in event security!

Ensuring the customer service experience.

We understand the success of an event is measured by the experience of its patrons. MASG helps create great atmosphere by ensuring all stakeholders are kept safe and the spirit of the event is upheld.

MASG’s personnel are an effective physical and visual presence facilitating a safe and secure event, enabling patrons to feel safe without being policed and free to enjoy the experience. Security is only a part on the service we provide on event days.

Our security event personnel are total Customer Service Security Officers, embellishing the patron experience and adding to the sense of community of the event.

We are passionate about the unique event day service we provide and we take great pride in harnessing a team environment.

Our personnel take ownership of their responsibilities and work to become a part of the solution. Our philosophy on success is dependent on the success of our clients: we work together, we succeed together.

Major events come with major responsibilities. Our aim is always to mitigate the imponderables by eradicating any problems at inception. That has always been the MASG manifesto: Improve. Improvise. Surprise!


  • Moomba Festival
  • Australia Day Parade
  • Celebrations
  • Melbourne Festival
  • Melbourne Music Week
  • Melbourne New Year’s Eve
  • Maribyrnong New Year’s Eve
  • Fireworks
  • Virgin Melbourne Fashion
  • Festival
  • Melbourne Spring Fashion Week
  • AFL Grand Final Parade
  • Chinese New Year’s Eve
  • Celebrations
  • 72 Relay for Life events
  • Cancer Council
  • Victoria City of Melbourne Christmas Festival
  • Warrandyte Festival
  • Djerriwarrh Festival
  • Wyndham City Council Events
  • Melton City Council Events
  • St. Jerome’s Laneway Festival
  • Midsumma Festival
  • Pride March
  • Stereosonic
  • Avalon Airshow